Why engagement matters for compliance training

Mention “compliance training” to anyone in business and you’ll probably get a roll of the eyes and a deep sigh. And if there’s any suggestion of having to undertake the said training there may even be a feeling of unease. Compliance training has a pretty bad reputation.

Traditionally compliance training has been poorly delivered. So much so that firms often make participation mandatory. We have even seen firms withhold bonus payments to encourage completion.

Unfortunately, these extrinsic motivation strategies tend to drive the opposite of what firms are trying to achieve. Rather equipping personnel with new knowledge, they end up feeling cynical about the subject matter being trained; doing the bare minimum to complete what is required. At best this is a waste of the investment made to empower staff, and at worst compliance performance is compromised leaving the firm exposed to risk.

With critical matters such as GDPR and the forthcoming SM&CR, CCAS recognise how important it is to engage clients with compliance training. We know that most people are starting with a negative perception and we must start by changing the mindset, so it is receptive to learning. It’s also the case that many of the people we deliver training to have no formal compliance background. We need to develop the course content to be easy to understand and easy to apply.

The delivery mechanism is also an important practical consideration. For training to be undertaken and most effective it needs to happen in a way that best fits with the client circumstances and preferences.

In some cases, we deliver training in person 1-2-1 in a consultative way that responds to the exact needs of the business. This is by answering questions and by anticipating how the firm is affected in ways they may not have realised.

We also train larger groups. These sessions are designed to be interactive, encouraging people to be critical of the information provided and share thoughts on their personal experiences. Peer group workshops for trade bodies work particularly well.

Webinars are another effective means of delivering compliance training. They can be made accessible online so people can complete the training at a convenient time or at a pace that they feel most comfortable with. This is particularly useful remote or very large groups.

E3, CCAS training partner also offer online learning with a different approach. ‘Gamification’ draws people in by using proven techniques from mobile games. The training is designed to make people realise that they must think to pass the course and this engagement drives comprehension. Introducing competition with peers also motivates higher levels of learning as people repeat the training to improve their score.

If you’d like to discuss how we can create a compliance training programme suited to your business, then please contact us.

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