Why engagement matters for compliance training
Mention “compliance training” to anyone in business and you’ll probably get a roll of the eyes and a deep sigh. And if there’s any suggestion of having to undertake the said training there may even be a feeling of unease. Compliance training has a pretty bad reputation.
Traditionally compliance training has been poorly delivered. So much so that firms often make participation mandatory. We have even seen firms withhold bonus payments from employees until they have completed the required training. Unfortunately these extrinsic motivation strategies tend to drive the opposite of what firms are trying to achieve. Rather than empowering personnel they end up feeling cynical about the subject matter being trained; doing the bare minimum just to pass. At best this is a waste of the investment made to enhance knowledge, and at worst compliance performance is compromised leaving the firm exposed to risk.
With critical matters such as GDPR and the forthcoming SM&CR, CCAS recognise how important it is to engage clients with compliance training. We know that most people are starting with a negative perception. The first thing we need to do is to shift people to a positive mindset which is more receptive to learning. It’s also the case that many of the people we deliver training to have no formal compliance background. Course content needs to be easy to understand and easy to apply.
The way compliance training is delivered is also an important consideration. For training to be undertaken and most effective it needs to happen in a way that best fits with the client circumstances and preferences.
In some cases, we deliver training in person 1-2-1. This is well suited to smaller firms, to more senior roles and to those with overall responsibility for compliance. Training like this, in a consultative way, responds to exact needs. It can be pitched at just the right level, targeting specific knowledge gaps and effectively imparting how the firm is affected in ways they may not have realised.
We also train wider groups, such as peer group workshops for trade bodies. These sessions are designed to be interactive, encouraging people to be critical of the information provided and share thoughts on their personal experiences. Collaborative training in this way is proven to be highly effective.
Webinars are another effective means of delivering compliance training. They can made accessible online so people can complete the training at time that is convenient or at a pace that they feel most comfortable with. This is particularly useful to reach remote workers.
App-based training is now coming of age and suits many firms compliance training needs. CCAS training partner E3 create interactive online training with a different approach. ‘Gamification’ draws people in by using proven techniques from mobile games. The training is designed to make people realise that they must think to pass the course and this engagement drives comprehension. Introducing competition with peers also motivates higher levels of learning as people repeat the training to improve their score.
If you’re looking at how to maximise engagement with your compliance training we can help. As well as knowing how to develop content that will stick we can also ensure that it is delivered in the best way for your organisation.
Please contact us to discuss your compliance training needs.